Juniper Research’s latest report on Future App Stores has determined that in 2017, over $75 billion will be spent on consumer apps. This will be largely as a result of the in-app purchase model gaining continued traction across many markets, and the impact of new monetisation models used by developers and storefronts.
Titled Future App Stores: Discovery, Monetisation & Ecosystem Analysis 2013 – 2018, explores how the growing app ecosystem will be strengthened as storefronts such as Microsoft and Amazon attempt to advance against the effective duopoly which Apple and Google presently have. Report author Siân Rowlands also pointed out this:
“it is not only developers who are seeking to capitalise on their user base; many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads”
Other Key Findings from the Report Include:
- The amount of revenue spent by tablet owners will increase substantially, from $7.8 billion this year to $26.6 billion in 2017.
- The most popular category of app, games, will also see the greatest share of consumer spend, taking 32% of the total revenues in 2017.
Take a look at this report to see how profitable apps will be in the future.
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Consumer Spend on Apps to Reach $75 Billion by 2017: Juniper
Juniper Research’s latest report on Future App Stores has determined that in 2017, over $75 billion will be spent on consumer apps. This will be largely as a result of the in-app purchase model gaining continued traction across many markets, and the impact of new monetisation models used by developers and storefronts.
Titled Future App Stores: Discovery, Monetisation & Ecosystem Analysis 2013 – 2018, explores how the growing app ecosystem will be strengthened as storefronts such as Microsoft and Amazon attempt to advance against the effective duopoly which Apple and Google presently have. Report author Siân Rowlands also pointed out this:
“it is not only developers who are seeking to capitalise on their user base; many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads”
Other Key Findings from the Report Include:
Take a look at this report to see how profitable apps will be in the future.
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Related
This entry was posted on August 17, 2013 at 4:30 pm and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.