Facebook Planning Facial Recognition Database

This is another reason why I will never have a Facebook account. According to The Toronto Star, here’s what the social networking giant is planning:

Facebook Inc. is considering incorporating most of its 1 billion-plus members’ profile photos into its growing facial-recognition database, expanding the scope of the social network’s controversial technology.

The possible move, which Facebook revealed in an update to its data use policy on Thursday, is intended to improve the performance of its “Tag Suggest” feature. The feature uses facial-recognition technology to speed up the process of labeling or “tagging” friends and acquaintances who appear in photos posted on the network.

Facebook also amended its Statement of Rights and Responsibilities on Thursday to expose users under 18 years to having their personal information taken.

The new rules say children are considered to have already verified that a parent or legal guardian has agreed to allow marketers to use some of their personal information in ads.

The facial-recognition technology now automatically identifies faces in newly uploaded photos by comparing them only to previous snapshots in which users were tagged.

Facebook users can choose to remove tags identifying them in photos posted by others on the site.

How delightful! Actually, I was being sarcastic. It’s not. First of all, this is on by default and users have to opt out. Second, one wonders what else Facebook will use that data for. I am honestly creeped out by this as I perceive it to be very invasive.

What do you think? Am I off base here or is there a legitimate concern? Post a comment and share your thoughts.

 

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