Here’s a piece of news that you can read in multiple ways. T-Mobile in the US will not be carrying BlackBerry products anymore at the retail level according to Reuters:
David Carey, executive vice president for corporate services told Reuters about the plan on Wednesday, a few days after BlackBerry said it would no longer market to consumers because of drastically weakening smartphone sales.
Carey said that “keeping stock in the retail distribution system was inefficient” because BlackBerry phones have not been high demand devices for consumers.
He said BlackBerry smartphones are mostly purchased by businesses who do not make buying decisions in stores.
“Therefore we will display and sell it in the store for those consumers who would like to see one,” he added.
This would seem to validate BlackBerry’s decision to focus on the corporate market. However one has to wonder about the optics of this news for BlackBerry because you can also see this as a no-confidence vote for BleckBerry. As it stands you can still get Blackberry products online for the time being. But in my mind, not having the phones available at the retail level has to hurt BlackBerry to a degree.
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This entry was posted on September 26, 2013 at 7:42 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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T-Mobile Yanks BlackBerry Stock From Retail Stores
Here’s a piece of news that you can read in multiple ways. T-Mobile in the US will not be carrying BlackBerry products anymore at the retail level according to Reuters:
David Carey, executive vice president for corporate services told Reuters about the plan on Wednesday, a few days after BlackBerry said it would no longer market to consumers because of drastically weakening smartphone sales.
Carey said that “keeping stock in the retail distribution system was inefficient” because BlackBerry phones have not been high demand devices for consumers.
He said BlackBerry smartphones are mostly purchased by businesses who do not make buying decisions in stores.
“Therefore we will display and sell it in the store for those consumers who would like to see one,” he added.
This would seem to validate BlackBerry’s decision to focus on the corporate market. However one has to wonder about the optics of this news for BlackBerry because you can also see this as a no-confidence vote for BleckBerry. As it stands you can still get Blackberry products online for the time being. But in my mind, not having the phones available at the retail level has to hurt BlackBerry to a degree.
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This entry was posted on September 26, 2013 at 7:42 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.