PSA Peugeot Citroën Deploys 10,000 BlackBerry 10 Smartphones And Migrates To BES10

From the department of big wins comes this news from BlackBerry that French car maker PSA Peugeot Citroën has made the jump to BlackBerry Enterprise Service 10 along with rolling out 10,000 BlackBerry 10 smartphones:

BlackBerry 10 is the platform of choice for France-headquartered PSA Peugeot Citroën, the second largest car manufacturer in Europe. “BlackBerry 10 is the best mobility platform for us in terms of integration, security, connectivity and price,” said Eric Marchand, Head of Telecom at PSA Peugeot Citroën. “Every day, our employees need to share and access confidential information so it’s critical that we have the most secure and user friendly smartphones. With BES10, we are assured that the confidentiality of our information is maintained while also ensuring that Peugeot’s employees can enjoy the best experience for personal as well as professional use.”

According to Hervé Liboureau, Managing Director for Western Europe and Central Europe at BlackBerry, “This significant investment by PSA Peugeot Citroën demonstrates the value and benefits that BES10 with BlackBerry 10 smartphones brings to enterprise customers. BES10 was chosen for its complete end-to-end security, simplified integration with existing IT systems, and numerous enterprise applications.”

It appears on the surface that BlackBerry’s strategy of going after the enterprise market is working as they keep racking up wins like these. But the proof will come when their quarterly numbers hit the street later this week. Then we can judge for ourselves if this strategy is truly working.

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