The news for BlackBerry just keeps coming in advance of their quarterly numbers being reported tomorrow. The latest thing from them is this press release talking about the fact that 85 percent of BlackBerry Enterprise Server (BES) enabled organizations running BlackBerry smartphones use BBM for mobile collaboration and communications:
“While BBM among business customers may have started organically, we know organizations choose BBM today to improve communications and collaboration. Employees get an amazing messaging experience that gives them immediate, active conversations with their peers, which helps drive better communications and collaboration, and improves mobile productivity,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “Organizations in regulated industries that need to meet compliance requirements can use BBM on BlackBerry smartphones with BES, which provides them with the ability to track and log BBM communications.”
“Mobile instant messaging in the enterprise as a priority application has to be implemented with a view to meeting compliance, privacy and security standards,” said IDC analyst John Jackson. “BBM for use in regulated environments on BlackBerry has been designed to meet these demands.”
Keeping in mind that BBM is a solution that allows logging, archiving and auditing of BBM conversations, which aids in meeting compliance requirements in regulated industries, it means that BBM has traction in the business space that would be difficult to dislodge. The question is, can this be leveraged to spark a comeback of the company?
Tune in tomorrow to find out.
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This entry was posted on December 19, 2013 at 12:30 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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BBM Used By More Than 85% Of BES Enabled Organizations
The news for BlackBerry just keeps coming in advance of their quarterly numbers being reported tomorrow. The latest thing from them is this press release talking about the fact that 85 percent of BlackBerry Enterprise Server (BES) enabled organizations running BlackBerry smartphones use BBM for mobile collaboration and communications:
“While BBM among business customers may have started organically, we know organizations choose BBM today to improve communications and collaboration. Employees get an amazing messaging experience that gives them immediate, active conversations with their peers, which helps drive better communications and collaboration, and improves mobile productivity,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “Organizations in regulated industries that need to meet compliance requirements can use BBM on BlackBerry smartphones with BES, which provides them with the ability to track and log BBM communications.”
“Mobile instant messaging in the enterprise as a priority application has to be implemented with a view to meeting compliance, privacy and security standards,” said IDC analyst John Jackson. “BBM for use in regulated environments on BlackBerry has been designed to meet these demands.”
Keeping in mind that BBM is a solution that allows logging, archiving and auditing of BBM conversations, which aids in meeting compliance requirements in regulated industries, it means that BBM has traction in the business space that would be difficult to dislodge. The question is, can this be leveraged to spark a comeback of the company?
Tune in tomorrow to find out.
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This entry was posted on December 19, 2013 at 12:30 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.