Apple has been making a lot of news with their iOS in the Car initiative which GM, BMW, and Honda among others have signed on to. Well according to the Wall Street Journal, Google doesn’t want to be left out and according to them they will be announcing a partnership with Audi at CES 2014:
Next week at the Consumer Electronics Show in Las Vegas, Google and German auto maker Audi AG plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google’s Android software, people familiar with the matter said.
They also plan to disclose collaborative efforts with other automotive and tech companies, including chip maker Nvidia Corp., to establish Android as an important technology for future vehicles, these people said. The aim is to allow drivers and passengers to access music, navigation, apps and services that are similar to those widely available now on Android-powered smartphones, these people added.
Cars are likely to be the next battleground for Apple and Google, so this doesn’t come as a huge shock to me as Google will want to be a player in this market to keep Apple from becoming the dominant player in this space. Doing a deal with Audi could be a springboard to more car companies jumping on board with Google as well. After all Android is a good fit as it is highly extensible which works well for many auto makers. This is going to be interesting to watch in 2014.
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This entry was posted on December 31, 2013 at 11:23 am and is filed under Commentary with tags Audi, Google. You can follow any responses to this entry through the RSS 2.0 feed.
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Audi And Google To Team Up On In Car Infotainment
Apple has been making a lot of news with their iOS in the Car initiative which GM, BMW, and Honda among others have signed on to. Well according to the Wall Street Journal, Google doesn’t want to be left out and according to them they will be announcing a partnership with Audi at CES 2014:
Next week at the Consumer Electronics Show in Las Vegas, Google and German auto maker Audi AG plan to announce that they are working together to develop in-car entertainment and information systems that are based on Google’s Android software, people familiar with the matter said.
They also plan to disclose collaborative efforts with other automotive and tech companies, including chip maker Nvidia Corp., to establish Android as an important technology for future vehicles, these people said. The aim is to allow drivers and passengers to access music, navigation, apps and services that are similar to those widely available now on Android-powered smartphones, these people added.
Cars are likely to be the next battleground for Apple and Google, so this doesn’t come as a huge shock to me as Google will want to be a player in this market to keep Apple from becoming the dominant player in this space. Doing a deal with Audi could be a springboard to more car companies jumping on board with Google as well. After all Android is a good fit as it is highly extensible which works well for many auto makers. This is going to be interesting to watch in 2014.
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This entry was posted on December 31, 2013 at 11:23 am and is filed under Commentary with tags Audi, Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.