Google And FRIENDS Announce In Car Partnership At CES

You’ll notice the emphasis on friends in the title of this story. That’s because I posted a rumor last week that Google was going to announce a partnership with Audi at CES. They did that, but they also had a few extra carmakers tagging along. Calling themselves the Open Automotive Alliance, here’s what was announced:

Audi, GM, Google, Honda, Hyundai and NVIDIA have joined together to form the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. The OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.

The OAA is aimed at accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people’s lives. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way.

What’s interesting about this announcement is that GM and Honda are part of this seeing as they have Siri Eyes Free either in cars coming soon or available today. I am guessing that they do not want to be trapped in the Apple ecosystem. Thus this gives them some options.

In any case, the group says that the first cars with this technology will be available by years end. Also, I’d expect a response from Apple fairly quickly.

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