Coke is an official Olympic sponsor. Thus you’d think that given the anti-gay hate being spouted by the Russians, Coke would be careful of how they present themselves in relation to this sensitive topic, given that they’ve gotten a significant amount of backlash by being a sponsor among other things related to their involvement in the Sochi Olympics.
Apparently not. Here’s what AMERICAblog discovered about a Coke social media tool:
The site, which permits Coke fans to enter their name (or a message) on a virtual can of Coke, bans the word “gay.” It does not, however, ban the word straight.
When you type in the word “gay,” here’s the messsage that Coke gives you:
“Oops. Let’s pretend you didn’t just type that.”
But when you use the word straight, no problem. I guess that Coke doesn’t want to upset the Russians or something. Try it and you’ll see for yourself. This bothered me so much that when my wife and I decided to order a pizza tonight, we both decided not to order a Coke product to go along with it.
See Coke? That’s how boycotts start. Thus you might want to rethink this and come to your senses. Quickly.
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This entry was posted on January 25, 2014 at 9:36 pm and is filed under Commentary with tags Social Media. You can follow any responses to this entry through the RSS 2.0 feed.
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Coke Social Media Tool Bans The Word “Gay”…. WTF?
Coke is an official Olympic sponsor. Thus you’d think that given the anti-gay hate being spouted by the Russians, Coke would be careful of how they present themselves in relation to this sensitive topic, given that they’ve gotten a significant amount of backlash by being a sponsor among other things related to their involvement in the Sochi Olympics.
Apparently not. Here’s what AMERICAblog discovered about a Coke social media tool:
The site, which permits Coke fans to enter their name (or a message) on a virtual can of Coke, bans the word “gay.” It does not, however, ban the word straight.
When you type in the word “gay,” here’s the messsage that Coke gives you:
“Oops. Let’s pretend you didn’t just type that.”
But when you use the word straight, no problem. I guess that Coke doesn’t want to upset the Russians or something. Try it and you’ll see for yourself. This bothered me so much that when my wife and I decided to order a pizza tonight, we both decided not to order a Coke product to go along with it.
See Coke? That’s how boycotts start. Thus you might want to rethink this and come to your senses. Quickly.
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This entry was posted on January 25, 2014 at 9:36 pm and is filed under Commentary with tags Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.