Rogers Responds To My Story On The Rate Hikes By The Big 3

Yesterday, I posted a story about the big three telcos raising rates by the same dollar amount within a short period of time. Well, a representative from Rogers reached out to me to give their side of the story. Here’s their statement printed verbatim:

I saw your blog post from today, and wanted to reach out share a few facts about our new plans and prices.First off, prices were not changed on all plans. Many of our plans including our talk and text plans, our Smart Picks plans and our popular 1GB Share Everything plan remain at the same price. Our Smart picks at plans still start at $60/month for 500 MB.

Like any business, we regularly adjust our prices and the services we offer. We do this not only in our wireless business but across all products we offer our customers. 

Our wireless plans have changed significantly over the last few years to bring more value to our customers.

We were the first carrier in Canada to give our customers the ability to share data with friends or family or between all their connected devices. We also introduced new simplified rate plans that made it even easier for customers to pick the right plan for their needs.

Last summer we changed our plans from three year to two year terms and added great new value features like unlimited Canada-wide talk and text, plus voicemail and call display.

Our most recent changes have raised some questions. We can’t speak for any changes made by our competitors, but we can tell you what was behind the changes we made.

The needs of our customers are shifting and they’re using more data than ever before.  The majority of our customers use between 1GB and 2GB of data per month. That’s why we did not change the price of our popular 1GB plan ($85/month) and why we introduced a new 2GB plan for only $5 more.

We’re also added an extra 1GB of data to our 3GB plan for only $5 more, which is a great new option for couples or families sharing data between users. All our plans are shareable and allow customers to add an additional device for as little as $10 per month.

These changes do not affect a customer’s current plan. They only apply to customers who choose to sign up for one of these new plans.

Thanks for reaching out. Whenever possible, I try to give both sides of the story.

Now, I’ll do something different and suspend my thoughts on this and open this up to my readers to hear what do you think? I’d like to get your thoughts by leaving a comment.

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