The IT Nerd

Rogers in the “unlimited” plan wars was the last of the “big three” telcos to not offer throttling at 512 Kbps. Instead, they were stuck at 256 Kbps. But that changed today. If you look at the Infinite microsite, you now see this text. I have highlighted the relevant portion in bold:

Rogers Infinite data plans include 10GB, 20GB or 50GB of data at max speed on the Rogers network, extended coverage areas within Canada, and Roam Like Home destinations (see rogers.com/roamlikehome). You will continue to have access to data services with no overage beyond the max speed allotment at a reduced speed of up to 512 kilobits per second (for both upload and download) until the end of your current billing cycle. Applications such as email, web browsing, apps, and audio/video streaming will continue to function at a reduced speed which will likely impact your experience. We will send you a text message notifying you when you have used 90% and 100% of the max speed allotment included in your plan with the option to purchase a Speed Pass to add more max speed data to your plan. In all cases, usage is subject to the Rogers Terms of Service and Acceptable Use Policy.

That’s an interesting change. The cynic in me says that it has to do with this Reddit thread that popped up earlier this week where posters were critical of Rogers. Thus my guess is the folks at 1 Mount Pleasant in Toronto got the message loud and clear and changed course.

Earlier today, Rogers announced their Infinite wireless plans which have understandably gotten a lot of attention. But there was one other detail that might have flown under the radar. From their press release:

Later this summer, Rogers Infinite plans will also include new device financing options so customers can purchase any device they want at $0, any day of the year. Once their device is paid off, customers will only pay for their monthly service plan.

Why is this important? Well, the “big 3” telcos got caught charging what are known as device subsidies long after a phone that is purchased from a “big 3” telco for “$0” or for a low price is paid for. I wrote about this gouging phenomenon here and I am guessing that this is meant to make that public relations nightmare go away. I also think this further adds credence to the fact that they’re trying to get in front of what the New Democratic Party and the The Liberal party have signaled. Though I do have one question. Does this apply to people who are currently paying off a device subsidy? There were no details in the press release so we’ll have to see.

Expect this to also be copied by Bell and Telus shortly.

Mark June 13th in your calendars because Rogers has put out a press release that announces new plans that are different by Canadian standards:

Rogers Communications announced today it will introduce unlimited data plans with no overage charges on Canada’s most trusted, national network. The new plans will be available on the Rogers brand starting tomorrow. Later this summer, Rogers will also launch new financing options giving customers more affordable smartphone and device opportunities.

Rogers Infinite plans with unlimited wireless data will start at $75 for 10GB of high speed data for every line on our fastest LTE network. Beyond this, customers can use unlimited data at reduced speeds which still allows simple browsing, engaging in social media, streaming video, and sending email and text messages. If customers want more high speed data, they can purchase a Speed Pass for $15 for 3GB. Customers can pool their data with family and friends, eliminating the need to monitor data use.

The word “unlimited” sounds good. But in reality this isn’t really a truly unlimited data plan. You’re basically getting a 10GB cap for $75 a month and if you go over that you get throttled unless you pay Rogers more money. US telcos have had similar schemes for some time now. Still this is way different than what Canadian consumers have been getting up until now.

Now the Rogers announcement should trigger similar announcements from Bell and Telus as the so called “big 3” tend to be in lockstep with each other rather than truly competing against each other. Thus any customer who is with the “big 3” will likely benefit from this. I expect to see that response come quickly. As in the next day or two.

The question is why is this sudden shift from Rogers happening? The press release may offer up a hint on that front:

“Canadians want worry-free wireless and these new plans will give our customers peace of mind so they can use as much data as they want,” said Joe Natale, President and Chief Executive Officer. “This is about putting our customers first, and helping them get the most out of their wireless services. These plans represent another critical step forward in our commitment to creating the best experience for our customers.”

It suggests that Rogers has heard loud and clear that the way they currently do business sucks. And seeing as Rogers CEO Joe Natale has a reputation for having a high focus on customer service and the customer experience, that makes sense. But I think that there’s more to it than that. There’s a federal election coming in October and the New Democratic Party has put out a policy statement saying if they form the next government, they would lower the prices of wireless and Internet service for Canadians. The Liberal party has signaled something similar but not as far reaching. So could this simply be a preemptive strike to ward that off? Perhaps. We’ll have to watch and see as I am sure that the truth will eventually come to light.

In any event, I would say that once these plans become available, and if you are not under a contract of some sort with whichever of the “big 3” telcos that you do business with, and you are paying something in the area $75 a month, you should switch to these sorts of plans. Because these are closer to the sorts of data plans that Canadians should have had a long time ago. But the “big 3” can and should do better than this. Thus they still need to have their feet held to the fire to ensure that Canadians get the data plans that have been available in the rest of the world for many, many years now. Which means that Canadian wireless consumers still need to keep the pressure up.

UPDATE: Rogers has updated their website with Infinite plan pricing:

• $75 for 10GB
• $95 for 20GB
• $125 for 50GB

New and existing customers are eligible for this pricing.

As for the throttling part of this, here’s what Rogers says on that front:

Rogers Infinite data plans include 10GB, 20GB or 50GB of data at max speed on the Rogers network, extended coverage areas within Canada, and Roam Like Home destinations (see rogers.com/roamlikehome). You will continue to have access to data services with no overage beyond the max speed allotment at a reduced speed of up to 256 kilobits per second (for both upload and download) until the end of your current billing cycle. Applications such as email, web browsing, apps, and audio/video streaming will continue to function at a reduced speed which will likely impact your experience. We will send you a text message notifying you when you have used 90% and 100% of the max speed allotment included in your plan with the option to purchase a Speed Pass to add more max speed data to your plan. In all cases, usage is subject to the Rogers Terms of Service and Acceptable Use Policy

So you’ll get your email, but Facebook, Instagram, and Twitter will suck.

In the midst of looking for something related to an inquiry that one of my clients had, I tripped over this posting on the Rogers Community Forums which led me to this related post. In short, it now appears that Rogers has finally got support for eSIMs. But there is a catch. A forum member asked this question:

Here’s the answer that this person got:

Judging from the reaction on the Rogers Community Forums, the reaction thus far is positive. Which is a good thing if you are Rogers. This seems to be iPhone only at the moment. Specifically the XS, XS Max, or the XR. Hopefully this expands to other eSIM capable devices soon. It also appears to only be available at Rogers flagship stores at present. Hopefully this broadens out. Regardless, this is good news for Rogers customers.

If you’re in the north-east part of Toronto and your Rogers TV, Home Phone, and/or Internet aren’t working, it’s not you that’s the issue. Rogers unfortunately has become the victim of a cut fibre optic cable thanks to a construction crew who didn’t have their eye on the ball. That in turn has cut service to roughly 4000 customers. Rogers has been keeping customers updated on social media.

But as I type this, Rogers crews are still working to restore service:

Fixing this sort of issue is not an easy task as it requires specialized equipment, the right people, and a lot of time as it can take hours or even a day or more to restore service when a fibre cable is cut. So the advice that I have been giving people who have reached out to me about this is to be patient for service to come back on line. You truly have no other option as phoning Rogers and unloading on the first contact center rep from Rogers that you get isn’t going to restore your Internet, Home Phone, and TV any faster.

I’ll update this story with any developments that I become aware of.

So if you’ve been following the mess that is Rogers support for eSIM on the iPhone XS/XS Max/XR, you’ll recall that Apple appeared to announce that Rogers was supporting eSIM for Apple’s newest phones. But then appeared to back away from that by removing references to Rogers from its various web pages. And in the process leading to a lot of Rogers customers being confused.

Well, Rogers is back on this Apple webpage which lists carriers that support eSIM:

And after some poking around, I found this on Rogers Community Forums which is announcing eSIM support for business customers only. Meaning consumers need not apply. And its only for iPhone XS/XS Max/XR. Which means if you nave some other eSIM device like some of the flagship Android phones, you need not apply. Plus this is only available on BYOD and no-term plans. If you want to be on a contract with Rogers, then your only option is a physical SIM card rather than activating the eSIM on the phone.

I’m going to go out on a limb and say that they won’t get a lot of interest from customers given the above. But I’m free to be proven wrong.

Now you’ll also notice that Rogers flanker brand Fido is listed as supporting eSIM. Except that if you ask Fido, they’ll say something like this:

So that’s weird seeing as Apple is saying that they do support eSIM. What’s up with that? Perhaps Rogers/Fido and Apple should collectively clarify this as it’s not exactly clear what the truth is.