Amazon Announces Fire TV Media Player

Amazon today announced the Fire TV, a new media streaming device. The Fire TV is set-top box with a bluetooth remote that supports voice search “that works” according to the company. It supports 1080p via HDMI and features dual-band, dual-antenna Wi-Fi with MIMO for fast video downloads. It will stream Amazon Prime Instant Video titles as well as content from third-party providers such as Netflix and Hulu among other things. Plus it will play games. But you need a $39 wireless Fire game controller. There will be a suite of game publishers that will offer up games including Disney, Gameloft, EA, Sega, Ubisoft and Double Fine.

It’s a direct shot at the Apple TV, Roku, and Chromecast. Thus all of those vendors may have to step up their game. It’s shipping now for $99 in the US.

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