T-Mobile a couple months back did something that I will call ill advised. It e-mailed BlackBerry users on their network encouraging them to switch to a competitors device. Specifically the iPhone 5S. That didn’t go over so well. The BlackBerry blog details what happened next. In short, BlackBerry users got upset. Boy did they get upset. So you’d think that this was the end of it. And it was, until last night when this tweet appeared:
Now is this a big deal? On one hand, BlackBerry products were already hard to find in T-Mobile stores as they were not being stocked. But on the other hand, it has to be a huge slap to T-Mobile. It also shows that BlackBerry isn’t going to be pushed around. There’s a press release that was posted as part of that tweet that has this interesting tidbit:
BlackBerry customers on the T-Mobile network should not see any difference in their service or support. BlackBerry will work closely with T-Mobile to provide the best possible customer service to any customer remaining on the T-Mobile U.S. network or to any customer purchasing devices from T-Mobile’s existing inventory.
BlackBerry is also working closely with other carrier partners to provide consumers and business users with alternatives should they decide to transition to another carrier and remain with BlackBerry for their long-term device and service needs. For additional details, offers and assistance, business customers and consumers can go to http://us.blackberry.com/smartphones.html.
Hmm… BlackBerry working with other carriers to provide alternatives to loyal BlackBerry users? I can’t wait to see how T-Mobile spins that.
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This entry was posted on April 2, 2014 at 7:00 am and is filed under Commentary with tags BlackBerry, T-Mobile. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry To T-Mobile USA: You’re Cut Off
T-Mobile a couple months back did something that I will call ill advised. It e-mailed BlackBerry users on their network encouraging them to switch to a competitors device. Specifically the iPhone 5S. That didn’t go over so well. The BlackBerry blog details what happened next. In short, BlackBerry users got upset. Boy did they get upset. So you’d think that this was the end of it. And it was, until last night when this tweet appeared:
Now is this a big deal? On one hand, BlackBerry products were already hard to find in T-Mobile stores as they were not being stocked. But on the other hand, it has to be a huge slap to T-Mobile. It also shows that BlackBerry isn’t going to be pushed around. There’s a press release that was posted as part of that tweet that has this interesting tidbit:
BlackBerry customers on the T-Mobile network should not see any difference in their service or support. BlackBerry will work closely with T-Mobile to provide the best possible customer service to any customer remaining on the T-Mobile U.S. network or to any customer purchasing devices from T-Mobile’s existing inventory.
BlackBerry is also working closely with other carrier partners to provide consumers and business users with alternatives should they decide to transition to another carrier and remain with BlackBerry for their long-term device and service needs. For additional details, offers and assistance, business customers and consumers can go to http://us.blackberry.com/smartphones.html.
Hmm… BlackBerry working with other carriers to provide alternatives to loyal BlackBerry users? I can’t wait to see how T-Mobile spins that.
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This entry was posted on April 2, 2014 at 7:00 am and is filed under Commentary with tags BlackBerry, T-Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.