If you think that ads on the Internet or on your smartphone are getting out of hand, just wait until you hear what Google has planned for you. Via a letter that Google sent to the Securities and Exchange Commission, here’s what the tech giant has in store for you:
We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic.
That’s right. Ads, on every device everywhere. Seeing as Google is working with car companies to put their software in cars, they own Nest, they have a version of their OS for watches, and Google Glass is already out there, this isn’t too much of a stretch.
Is it just me, or is Google’s view of the future just downright scary?
Like this:
Like Loading...
Related
This entry was posted on May 21, 2014 at 11:02 pm and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Google Envisions Ads Everywhere On Every Device
If you think that ads on the Internet or on your smartphone are getting out of hand, just wait until you hear what Google has planned for you. Via a letter that Google sent to the Securities and Exchange Commission, here’s what the tech giant has in store for you:
We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic.
That’s right. Ads, on every device everywhere. Seeing as Google is working with car companies to put their software in cars, they own Nest, they have a version of their OS for watches, and Google Glass is already out there, this isn’t too much of a stretch.
Is it just me, or is Google’s view of the future just downright scary?
Share this:
Like this:
Related
This entry was posted on May 21, 2014 at 11:02 pm and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.