Apple today bought the Beats brand which includes Beats headsets and Beats Music for $3 billion. Beats co-founders Jimmy Iovine and Dr. Dre will join Apple as part of the deal. Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4. So, why buy Beats? The subscription service called Beats Music would be at the top of the list. Sure Apple could have built a subscription music service rather than buying one. But buying one gets them into the game immediately. Besides, Apple buying companies to get a jump into an area that they weren’t in is not new for them. I suspect the electronics business was a throw in.
This should be fun to watch.
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This entry was posted on May 28, 2014 at 10:51 pm and is filed under Commentary with tags Apple, Beats. You can follow any responses to this entry through the RSS 2.0 feed.
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Beats Brand Bought By Apple For $3 Billion
Apple today bought the Beats brand which includes Beats headsets and Beats Music for $3 billion. Beats co-founders Jimmy Iovine and Dr. Dre will join Apple as part of the deal. Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4. So, why buy Beats? The subscription service called Beats Music would be at the top of the list. Sure Apple could have built a subscription music service rather than buying one. But buying one gets them into the game immediately. Besides, Apple buying companies to get a jump into an area that they weren’t in is not new for them. I suspect the electronics business was a throw in.
This should be fun to watch.
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Like this:
Related
This entry was posted on May 28, 2014 at 10:51 pm and is filed under Commentary with tags Apple, Beats. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.