Last year, I wrote about the entry of Belkin into the pro cycling ranks when they sponsored a team starting at last years Tour De France. Their team had a lot of success at that event and at other events last year and this year and the future looked bright. So it came as a shock when Belkin announced that they were pulling out of cycling at the end of the year:
Going forward Belkin International will focus its marketing investment and resources into exciting areas of innovation and leadership such as the Internet of Things, Networking and Digital ecosystem categories. Belkin would like to thank and pay tribute to the cycling community for the warm welcome and the support that has been extended to the brand over the last 12 months. Belkin will always have the highest of regards for the Team and will actively support them throughout the remainder of the season in their search for a new sponsor.
Now the team that Belkin has been sponsoring has a long history in the sport. Plus if you look at this year’s results, they sit mid-table in the Union Cycliste Internationale (UCI) WorldTour ranking, in ninth place out of 18 teams. The squad has taken two victories in the WorldTour this season, with stage wins in the Volta a Catalunya for Stef Clement and in Paris-Nice for Moreno Hofland. Plus the Tour De France in a couple of weeks will likely be a coming out party for new cycling star Wilco Kelderman, who placed fourth overall in the Criterium du Dauphine which is a tune up race for the Tour De France that covers many of the same roads as the Tour. So their exit is a bit distressing. As a result it’s led to a crowd funding campaign to keep the team on the road:
We are confident that we will find a new sponsor in time, but we want to take things into our own hands via crowd funding. With your support we can finance a part of the TEAM and show potential sponsors that we have loyal supporters we can count on. This offers stability, which will make it more likely for sponsors to join our TEAM.
In the very recent past, when cycling teams lost sponsors, they folded. Riders then had to scramble to find a team if they could. Thus this crowd funding effort is worth watching to see if it will keep one of the longest running cycling teams alive. I hope it works out for them.
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This entry was posted on June 21, 2014 at 12:24 pm and is filed under Commentary with tags Belkin. You can follow any responses to this entry through the RSS 2.0 feed.
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Belking Pulls Sponsorship From Their Pro Cycling Team…. Team Starts Crowd Funding
Last year, I wrote about the entry of Belkin into the pro cycling ranks when they sponsored a team starting at last years Tour De France. Their team had a lot of success at that event and at other events last year and this year and the future looked bright. So it came as a shock when Belkin announced that they were pulling out of cycling at the end of the year:
Going forward Belkin International will focus its marketing investment and resources into exciting areas of innovation and leadership such as the Internet of Things, Networking and Digital ecosystem categories. Belkin would like to thank and pay tribute to the cycling community for the warm welcome and the support that has been extended to the brand over the last 12 months. Belkin will always have the highest of regards for the Team and will actively support them throughout the remainder of the season in their search for a new sponsor.
Now the team that Belkin has been sponsoring has a long history in the sport. Plus if you look at this year’s results, they sit mid-table in the Union Cycliste Internationale (UCI) WorldTour ranking, in ninth place out of 18 teams. The squad has taken two victories in the WorldTour this season, with stage wins in the Volta a Catalunya for Stef Clement and in Paris-Nice for Moreno Hofland. Plus the Tour De France in a couple of weeks will likely be a coming out party for new cycling star Wilco Kelderman, who placed fourth overall in the Criterium du Dauphine which is a tune up race for the Tour De France that covers many of the same roads as the Tour. So their exit is a bit distressing. As a result it’s led to a crowd funding campaign to keep the team on the road:
We are confident that we will find a new sponsor in time, but we want to take things into our own hands via crowd funding. With your support we can finance a part of the TEAM and show potential sponsors that we have loyal supporters we can count on. This offers stability, which will make it more likely for sponsors to join our TEAM.
In the very recent past, when cycling teams lost sponsors, they folded. Riders then had to scramble to find a team if they could. Thus this crowd funding effort is worth watching to see if it will keep one of the longest running cycling teams alive. I hope it works out for them.
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This entry was posted on June 21, 2014 at 12:24 pm and is filed under Commentary with tags Belkin. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.