BlackBerry Launches “BlackBerry Fact Check Portal”

I guess that BlackBerry’s good new has made them bold. I say that because via a blog post, they have announced the BlackBerry Fact Check Portal:

Today we are launching the BlackBerry Fact Check Portal, a place for us to hold our competitors accountable for what they say, when what they say is wrong. We’ll provide evidence that BlackBerry continues to be a leader in mobile, and we’ll expose “smoke and mirrors” marketing tactics by competitors.

This Portal will be your one-stop reference for all things #BBFactCheck. We’ll also bring you content that you can’t find anywhere else and highlight the news, insights and stats that you can’t miss. From mobility management to messaging, devices to security, we will make sure that you get the real story.

The BlackBerry Fact Check Portal is a two-way platform – so if you see a work of fiction from one of our competitors, we want to hear about it. Tell us about it here and make sure you frequent the Portal for the latest in our fight for the facts.

Hmmm….. I am guessing that BlackBerry feels the need to try to control the message that’s out there about their products, plus alter the perceptions of potential buyers. It should be interesting to see how well this works out.

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