In what is likely a defensive move, Google yesterday announced that they scooped up streaming music service Songza. Some reports have suggested Google paid around $15 million for the service which if it is true is pocket change for Google. It’s a defensive move because Apple grabbed Beats Music when they bought Beats a few weeks ago. It’s similar to Songza as the two services focus on human curation, which is becoming a must-have feature in the streaming music arena. In other words, actual humans handpick albums and playlists based on a user’s personal tastes. It’s clear that Google didn’t want to get left behind.
The music streaming business is about to get a whole lot more interesting.
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This entry was posted on July 2, 2014 at 7:29 am and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed.
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Google Scoops Up Songza
In what is likely a defensive move, Google yesterday announced that they scooped up streaming music service Songza. Some reports have suggested Google paid around $15 million for the service which if it is true is pocket change for Google. It’s a defensive move because Apple grabbed Beats Music when they bought Beats a few weeks ago. It’s similar to Songza as the two services focus on human curation, which is becoming a must-have feature in the streaming music arena. In other words, actual humans handpick albums and playlists based on a user’s personal tastes. It’s clear that Google didn’t want to get left behind.
The music streaming business is about to get a whole lot more interesting.
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This entry was posted on July 2, 2014 at 7:29 am and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.