#Fail: Hotel Charges Guests $500 For Bad Online Reviews

From the “dumb things to do when using social media for your business” file comes this story that centres around the Union Street Guest House, a hotel about 2 hours outside of New York City. They in their infinite wisdom instituted a policy to charge groups such as wedding parties $500 for each bad review posted online. The policy then disappeared off it’s website. But as you all know by now, nothing disappears from the Internet. One trip to the wayback machine will show you the policy in question. Interestingly, when the hotel was asked to comment by Page Six, this is what they had to say:

Oddly, the hotel didn’t respond to a request for comment.

Look, if you have a product or a service, you’re going to get bad reviews. It’s how you deal with them that shows what kind of company you are. Threats like this usually result in all the bad press that money can’t buy and with you wishing that you took another path. Just like the Union Street Guest House is likely wishing right now.

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