If anyone was wondering if BlackBerry was still going to make handsets, wonder no more. BlackBerry CEO John Chen has cleared that up in an open letter posted online that outs a new BlackBerry handset called the BlackBerry Classic:
It’s tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change – to mimic what’s trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people.
But there’s also something to be said for the classic adage, if it ain’t broke don’t fix it.
BlackBerry Classic reflects that. It is classic BlackBerry – complete with a top row of navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy day.
Of course, we’ve made quite a few enhancements around the edges and on the inside. The screen is bigger and sharper. Our application catalogue is growing. The BlackBerry 10 operating system incorporates all the best productivity and collaboration features on any mobile device, including the BlackBerry Hub and our all-new BlackBerry Blend.
So it looks like on the heels of the Passport he’s doubling down on handsets. That’s a risky strategy. But by coming out with something that is (pardon the phrase) classic BlackBerry, perhaps it will work. Of course I’ll have to see one first to confirm if that’s true or not.
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This entry was posted on October 30, 2014 at 11:30 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry Outs BlackBerry Classic Handset In Open Letter
If anyone was wondering if BlackBerry was still going to make handsets, wonder no more. BlackBerry CEO John Chen has cleared that up in an open letter posted online that outs a new BlackBerry handset called the BlackBerry Classic:
It’s tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change – to mimic what’s trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people.
But there’s also something to be said for the classic adage, if it ain’t broke don’t fix it.
BlackBerry Classic reflects that. It is classic BlackBerry – complete with a top row of navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy day.
Of course, we’ve made quite a few enhancements around the edges and on the inside. The screen is bigger and sharper. Our application catalogue is growing. The BlackBerry 10 operating system incorporates all the best productivity and collaboration features on any mobile device, including the BlackBerry Hub and our all-new BlackBerry Blend.
So it looks like on the heels of the Passport he’s doubling down on handsets. That’s a risky strategy. But by coming out with something that is (pardon the phrase) classic BlackBerry, perhaps it will work. Of course I’ll have to see one first to confirm if that’s true or not.
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This entry was posted on October 30, 2014 at 11:30 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.