Another sign that Adobe Flash is doomed comes in the form of the news that Google is now converting Flash based ads into HTML5 so that they can be seen on any device:
Back in September, Google began offering interactive HTML5 backups when Flash wasn’t supported. The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager created an HTML5 version of Flash ads, showing an actual ad rather than a static image backup.
Now, Google will automatically convert eligible Flash campaigns, both existing and new, to HTML5. All the advertiser has to do is upload their ads through AdWords, AdWords Editor, or many third-party tools that work with Google’s ad platform.
Now it should be noted that at present, not every ad can be converted from Flash to HTML5, but Google is heading in that direction. The end game being that Flash based ads will be a thing of the past.
It’s a safe bet that the late Steve Jobs is very happy about this.
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This entry was posted on February 25, 2015 at 4:39 pm and is filed under Commentary with tags Adobe, Flash, Google, HTML5. You can follow any responses to this entry through the RSS 2.0 feed.
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Google Converting Flash Based Ads To HTML5
Another sign that Adobe Flash is doomed comes in the form of the news that Google is now converting Flash based ads into HTML5 so that they can be seen on any device:
Back in September, Google began offering interactive HTML5 backups when Flash wasn’t supported. The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager created an HTML5 version of Flash ads, showing an actual ad rather than a static image backup.
Now, Google will automatically convert eligible Flash campaigns, both existing and new, to HTML5. All the advertiser has to do is upload their ads through AdWords, AdWords Editor, or many third-party tools that work with Google’s ad platform.
Now it should be noted that at present, not every ad can be converted from Flash to HTML5, but Google is heading in that direction. The end game being that Flash based ads will be a thing of the past.
It’s a safe bet that the late Steve Jobs is very happy about this.
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This entry was posted on February 25, 2015 at 4:39 pm and is filed under Commentary with tags Adobe, Flash, Google, HTML5. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.