If Bell hoped that by ending and changing their controversial relevant ad tracking program, that the issue would go away, they should reconsider. The Globe And Mail is reporting that Bell is being sued over having this program:
A national class-action lawsuit has been filed against Bell Canada over alleged breaches of privacy arising from its recently discontinued target ads program.
The suit against subsidiaries of Bell alleges that the defendants used the program to track, collect and sell the sensitive account and Internet browsing information of their customers to advertisers.
It seeks $750 million in damages for breach of privacy, breach of contract and breach of the Telecommunications Act.
A similar lawsuit has also been launched in Quebec, counsel for the plaintiffs, Charney Lawyers and Sutts, Strosberg LLP, said in a statement issued Thursday.
Well, thats exactly what was needed in this case. Having the Privacy Commissioner slap their wrist was good. But companies like Bell will only stop doing bad things when there are real consequences. Lawsuits qualify as eal consequences as they get expensive. Hopefully this gets the attention of any other telco or anyone else who would think of doing something like this.
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This entry was posted on April 17, 2015 at 7:41 am and is filed under Commentary with tags Bell, Lawsuit. You can follow any responses to this entry through the RSS 2.0 feed.
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Bell Is Being Sued Over Internet Tracking
If Bell hoped that by ending and changing their controversial relevant ad tracking program, that the issue would go away, they should reconsider. The Globe And Mail is reporting that Bell is being sued over having this program:
A national class-action lawsuit has been filed against Bell Canada over alleged breaches of privacy arising from its recently discontinued target ads program.
The suit against subsidiaries of Bell alleges that the defendants used the program to track, collect and sell the sensitive account and Internet browsing information of their customers to advertisers.
It seeks $750 million in damages for breach of privacy, breach of contract and breach of the Telecommunications Act.
A similar lawsuit has also been launched in Quebec, counsel for the plaintiffs, Charney Lawyers and Sutts, Strosberg LLP, said in a statement issued Thursday.
Well, thats exactly what was needed in this case. Having the Privacy Commissioner slap their wrist was good. But companies like Bell will only stop doing bad things when there are real consequences. Lawsuits qualify as eal consequences as they get expensive. Hopefully this gets the attention of any other telco or anyone else who would think of doing something like this.
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This entry was posted on April 17, 2015 at 7:41 am and is filed under Commentary with tags Bell, Lawsuit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.