By Jill Schoolenberg
Small business owners are visionaries, entrepreneurs, and sometimes even workaholics. These are the people brave enough to go out on their own, who dare to create something different. Small business owners are used to doing things on their own, finding ways to get more out of less, and even learning new skills just to get the job done. But usually this means taking time away from what they love, which limits their ability to grow. For example, many owners would love to take the time to improve their online presence, which can make or break a small business. Some want a better website, others want help with their marketing, while many just want help getting that top spot on search engines.
Every small business owner will have different wants and needs from their web services. But, whether you’re just starting out or have been running your business for years, one of the biggest difference makers for small businesses is having a professional online brand, including a unique domain for your website and email. You might not know it, but the same place small business owners turn to for their domains is also the same place they turn to for professional tools and services to grow their business. Here are a few ways you might not have known you can use GoDaddy to give your small business the professional online home it deserves.
Create the perfect online business presence
Small business owners are already busy, so going to three different websites for domains, hosting and email doesn’t make sense. Leverage a single place to manage your online presence, from finding the perfect domain name to creating a beautiful and impactful website from scratch. Other services you can take advantage of from providers include search engine visibility and email marketing tools that help small businesses capture and retain customers.
Your small business brand needs to encompass all aspects of your online presence and one of the easiest ways to ensure you’re covered is using a custom email that coordinates with your domain name and website.
Pay for what you need
Having a small business means watching every part of your budget. There’s no point spending money on tools you won’t use, so you shouldn’t be paying for them. If you only need a business email address that’s all you should buy. Using services from providers allows small business owners to customize their solution, choosing either a complete hosting package or picking only the pieces that suit their needs.
Get a trusted partner
Small business owners know their fields better than anyone else, but even they need somewhere to turn when entering new parts of the business world (or just tackling a new project). Before you jump head-first into your next web project, source some advice from people who do it for a living. Maybe you need to know how to build an effective email marketing campaign, or are simply unsure of how to best use your LinkedIn profile to grow your business.
Keep it simple
It’s hard enough to keep up with your favourite TV show, let alone the latest online trends. That’s why it’s important to choose web services that make it easy to stay up-to-date with mobile-ready websites, and tools that let anyone from beginners to professionals create, edit and maintain a website. And when you have questions at 2 A.M. it’s important to have a partner working the same hours you do. Find 24/7 support so you can get the help you need, no matter what schedule you’re on.
Find a home that will grow with you
Enabling anyone to build a professional business presence online is one of the things we’re most proud of at GoDaddy, but that doesn’t mean we’re just for beginners. Web pros on GoDaddy have access to the industry-standard tools (e.g. cPanel, My SQL) they need and expect, and even something to help them manage all their client websites.
Jill Schoolenberg is the Vice President of GoDaddy Canada, the world’s largest technology provider dedicated to small businesses. More tips and resources for small businesses, entrepreneurs and website managers can be found here.
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This entry was posted on April 29, 2015 at 8:55 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed.
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Guest Post: Five Tips to Get Your Small Business Online
By Jill Schoolenberg
Small business owners are visionaries, entrepreneurs, and sometimes even workaholics. These are the people brave enough to go out on their own, who dare to create something different. Small business owners are used to doing things on their own, finding ways to get more out of less, and even learning new skills just to get the job done. But usually this means taking time away from what they love, which limits their ability to grow. For example, many owners would love to take the time to improve their online presence, which can make or break a small business. Some want a better website, others want help with their marketing, while many just want help getting that top spot on search engines.
Every small business owner will have different wants and needs from their web services. But, whether you’re just starting out or have been running your business for years, one of the biggest difference makers for small businesses is having a professional online brand, including a unique domain for your website and email. You might not know it, but the same place small business owners turn to for their domains is also the same place they turn to for professional tools and services to grow their business. Here are a few ways you might not have known you can use GoDaddy to give your small business the professional online home it deserves.
Create the perfect online business presence
Small business owners are already busy, so going to three different websites for domains, hosting and email doesn’t make sense. Leverage a single place to manage your online presence, from finding the perfect domain name to creating a beautiful and impactful website from scratch. Other services you can take advantage of from providers include search engine visibility and email marketing tools that help small businesses capture and retain customers.
Your small business brand needs to encompass all aspects of your online presence and one of the easiest ways to ensure you’re covered is using a custom email that coordinates with your domain name and website.
Pay for what you need
Having a small business means watching every part of your budget. There’s no point spending money on tools you won’t use, so you shouldn’t be paying for them. If you only need a business email address that’s all you should buy. Using services from providers allows small business owners to customize their solution, choosing either a complete hosting package or picking only the pieces that suit their needs.
Get a trusted partner
Small business owners know their fields better than anyone else, but even they need somewhere to turn when entering new parts of the business world (or just tackling a new project). Before you jump head-first into your next web project, source some advice from people who do it for a living. Maybe you need to know how to build an effective email marketing campaign, or are simply unsure of how to best use your LinkedIn profile to grow your business.
Keep it simple
It’s hard enough to keep up with your favourite TV show, let alone the latest online trends. That’s why it’s important to choose web services that make it easy to stay up-to-date with mobile-ready websites, and tools that let anyone from beginners to professionals create, edit and maintain a website. And when you have questions at 2 A.M. it’s important to have a partner working the same hours you do. Find 24/7 support so you can get the help you need, no matter what schedule you’re on.
Find a home that will grow with you
Enabling anyone to build a professional business presence online is one of the things we’re most proud of at GoDaddy, but that doesn’t mean we’re just for beginners. Web pros on GoDaddy have access to the industry-standard tools (e.g. cPanel, My SQL) they need and expect, and even something to help them manage all their client websites.
Jill Schoolenberg is the Vice President of GoDaddy Canada, the world’s largest technology provider dedicated to small businesses. More tips and resources for small businesses, entrepreneurs and website managers can be found here.
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This entry was posted on April 29, 2015 at 8:55 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.