Ello Says That Social Media Needs A Bill Of Rights

I got an interesting e-mail today from social media network Ello. In an attempt to set themselves apart from every other social media network by saying that social media needs a bill of rights. Let me take a quote from the e-mail that they sent me:

Today, in honor of the spirit of U.S. Independence Day, we’ve released The Ello Bill of Rights for social networks.

It outlines 10 basic rights that all social networks should adhere to. These include the rights to privacy and transparency, the right to control and own what you post, and the right to delete your account permanently at any time.

If you agree with these principles, please sign the Bill of Rights and let other networks know that you demand a change.

Now, I have read their bill of rights and I like everything that it has to say. However, it’s not exactly news that Ello has been struggling to attract users and the fact that they released an iOS app doesn’t seem to be helping to attracting users. So, I wonder if this is more publicity stunt and less a call to arms for the Facebooks of the world?

Thoughts?

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