Amazon has made a move that is a massive blow to the long term prospects of Adobe Flash. Amazon’s advertising group has issued an update to its technical guidelines today declaring that it will stop accepting Flash-based ads starting next month. Here’s why they are making this move:
This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages. This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance.
Clearly Amazon wants to make money and the security issues in Adobe Flash along with what various browsers have to do to protect users from those issues are getting in the way of that. Thus Flash is verboten at Amazon. Does anyone want to take bets on how long it will take ad networks owned by Yahoo, Google, and AOL among others to do the same thing?
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This entry was posted on August 20, 2015 at 1:27 pm and is filed under Commentary with tags Adobe, Amazon. You can follow any responses to this entry through the RSS 2.0 feed.
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Another Nail In The Coffin For Flash…….Amazon Says No To Flash Ads
Amazon has made a move that is a massive blow to the long term prospects of Adobe Flash. Amazon’s advertising group has issued an update to its technical guidelines today declaring that it will stop accepting Flash-based ads starting next month. Here’s why they are making this move:
This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages. This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance.
Clearly Amazon wants to make money and the security issues in Adobe Flash along with what various browsers have to do to protect users from those issues are getting in the way of that. Thus Flash is verboten at Amazon. Does anyone want to take bets on how long it will take ad networks owned by Yahoo, Google, and AOL among others to do the same thing?
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This entry was posted on August 20, 2015 at 1:27 pm and is filed under Commentary with tags Adobe, Amazon. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.