Seeing as this weekend is Valentine’s Day, I thought I’d share some recent info and tips from GoDaddy. The company’s email marketing experts looked at Canadian data from 2015 and found small businesses can crush their Valentine’s Day email campaigns — even if their business has nothing to do with flowers or chocolate.
Analysis of the 2015 data found that businesses can keep the excitement alive with their email campaigns by keeping these tips in mind:
Make a Good First impression
Your subject line is still critical when it comes to engaging with customers. GoDaddy found that including seasonal words in your subject line may increase click-through rates for email campaigns. In Canada, emails with subject lines that used the word “special,” “crush,” “valentine” and “date” saw higher open rates.
Be Mine…on Wednesday
Friday or Saturday might make the best date night, but according to the data from 2015, Wednesday is the best time to send your Valentine’s Day email message to customers. Open rates on Wednesdays were higher than other days of the week.
Use Content to Charm
While your business might not feel like it’s directly related to Valentine’s Day, there are plenty of ways to make the most of this time of year and share seasonal content with subscribers. GoDaddy determined that emails that incorporated one of the below targets saw higher engagement:
- Ideas for a Valentine’s Day date (dinner specials, dance, live music, etc.
- Craft suggestions and printables
- Jewellery
- Recipes
- Fun projects for kids
- Photography sessions
This is really interesting data that businesses can use to drive sales during this time of year.
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This entry was posted on February 12, 2016 at 6:09 pm and is filed under Commentary with tags GoDaddy. You can follow any responses to this entry through the RSS 2.0 feed.
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Love Is In The Air…And Your Inbox: Valentine’s Day Marketing Tips From GoDaddy
Seeing as this weekend is Valentine’s Day, I thought I’d share some recent info and tips from GoDaddy. The company’s email marketing experts looked at Canadian data from 2015 and found small businesses can crush their Valentine’s Day email campaigns — even if their business has nothing to do with flowers or chocolate.
Analysis of the 2015 data found that businesses can keep the excitement alive with their email campaigns by keeping these tips in mind:
Make a Good First impression
Your subject line is still critical when it comes to engaging with customers. GoDaddy found that including seasonal words in your subject line may increase click-through rates for email campaigns. In Canada, emails with subject lines that used the word “special,” “crush,” “valentine” and “date” saw higher open rates.
Be Mine…on Wednesday
Friday or Saturday might make the best date night, but according to the data from 2015, Wednesday is the best time to send your Valentine’s Day email message to customers. Open rates on Wednesdays were higher than other days of the week.
Use Content to Charm
While your business might not feel like it’s directly related to Valentine’s Day, there are plenty of ways to make the most of this time of year and share seasonal content with subscribers. GoDaddy determined that emails that incorporated one of the below targets saw higher engagement:
This is really interesting data that businesses can use to drive sales during this time of year.
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This entry was posted on February 12, 2016 at 6:09 pm and is filed under Commentary with tags GoDaddy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.