A majority of respondents worldwide (54 per cent) indicated they might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70 per cent agree companies should give coupons and discounts to customers in return for data about device usage, according to a survey of global consumers sponsored by Intel Security. The survey also found that 77 per cent of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66 per cent are also very concerned about smart home data being hacked by cybercriminals.
The “Internet of Things and the Smart Home” survey released today polled 9,000 individuals from nine countries: Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.
Survey respondents were universally worried about potential security threats from smart homes, with 92 per cent expressing concern that their personal data could be hacked by cybercriminals. Yet in a testament to innovative security, almost as many respondents (89 per cent) said that if they lived in a smart home, they would likely prefer to secure all their smart devices through a single integrated security package.
Consumers were less enthusiastic about existing security methods such as passwords, with 4 in 10 foreseeing passwords as a frustration with smart homes, and three-quarters (75 per cent) indicating they are at least somewhat anxious about the number of passwords likely to be required to manage smart homes. However, biometrics scored well as an alternative for accessing smart homes. When asked to select several preferred forms of biometric security, 54 per cent opted for fingerprints, 46 per cent for voice recognition and 42 per cent for eye scans.
Additional key Canadian survey findings include:
- 71 per cent of respondents believe companies should give coupons and discounts to customers in return for sharing data related to usage (70 per cent globally)
- 55 per cent of respondents said if they lived in a smart home they would give a company access to their connected home habits if they were paid (60 per cent globally)
- 81 per cent of respondents said if they had a smart home, they would only want a single sign-on to manage the entire home (84 per cent globally)
For more on this topic, the Atlantic Council is launching a report today that can be accessed at: www.atlanticcouncil.org/publications/reports/smart-homes-and-the-internet-of-things
Methodology
The “Internet of Things and the Smart Home” survey was conducted in July 2015 by Vanson Bourne, an independent market research provider specializing in the technology sector. A total of 9,000 consumers were interviewed globally, including 2,500 from the United States, 1,000 from the United Kingdom, 1,000 from France, 1,000 from Germany, 1,000 from Brazil, 1,000 from India, 500 from Canada, 500 from Mexico and 500 from Australia.
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Survey Shows That Many Respondents Sharing Personal Data for Money
A majority of respondents worldwide (54 per cent) indicated they might be willing to share their personal data collected from their smart home with companies in exchange for money, and 70 per cent agree companies should give coupons and discounts to customers in return for data about device usage, according to a survey of global consumers sponsored by Intel Security. The survey also found that 77 per cent of respondents believe smart homes will be as common in 2025 as smartphones are today, but 66 per cent are also very concerned about smart home data being hacked by cybercriminals.
The “Internet of Things and the Smart Home” survey released today polled 9,000 individuals from nine countries: Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.
Survey respondents were universally worried about potential security threats from smart homes, with 92 per cent expressing concern that their personal data could be hacked by cybercriminals. Yet in a testament to innovative security, almost as many respondents (89 per cent) said that if they lived in a smart home, they would likely prefer to secure all their smart devices through a single integrated security package.
Consumers were less enthusiastic about existing security methods such as passwords, with 4 in 10 foreseeing passwords as a frustration with smart homes, and three-quarters (75 per cent) indicating they are at least somewhat anxious about the number of passwords likely to be required to manage smart homes. However, biometrics scored well as an alternative for accessing smart homes. When asked to select several preferred forms of biometric security, 54 per cent opted for fingerprints, 46 per cent for voice recognition and 42 per cent for eye scans.
Additional key Canadian survey findings include:
For more on this topic, the Atlantic Council is launching a report today that can be accessed at: www.atlanticcouncil.org/publications/reports/smart-homes-and-the-internet-of-things
Methodology
The “Internet of Things and the Smart Home” survey was conducted in July 2015 by Vanson Bourne, an independent market research provider specializing in the technology sector. A total of 9,000 consumers were interviewed globally, including 2,500 from the United States, 1,000 from the United Kingdom, 1,000 from France, 1,000 from Germany, 1,000 from Brazil, 1,000 from India, 500 from Canada, 500 from Mexico and 500 from Australia.
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This entry was posted on April 1, 2016 at 8:21 am and is filed under Commentary with tags Intel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.