The above statement can also be attributed to Microsoft. As much as Satya Nadella would like you to believe that Microsoft is a different company, it seems to me that they are back to their old tricks. Case in point. Ryan Gavin, Microsoft’s general manager of search and Cortana, said this in a Windows blog post:
“Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable. The continuity of these types of task completion scenarios is disrupted if Cortana can’t depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing — all designed to do more for you.”
So in short, This server-side change that goes into effect today will mean that Cortana and bing will no longer be able to serve up results from third-party search providers, like Google or Yahoo, nor take you to a third-party browser, such as Google Chrome or Mozilla Firefox.
I get the technical reasons for wanting to do this. It’s a lot easier to provide consistent results if you control all the pieces of the puzzle. But a consistent experience is not why people use Windows. If that’s what people wanted, they’d already be using a Mac. IF Microsoft were smart, they’d instead propose an open framework to allow other search providers to work with Cortana and Bing. Or they’d just simply make other search providers work. But clearly that’s not their intent. Instead it’s to increase searches to Bing which is a search provider that Microsoft owns and nobody uses.
Microsoft, this is a dumb idea that I really think you’ll regret in short order when people simply turn off Cortana and use Chrome as their browser.
Microsoft Limits Cortana & Edge To Bing
Meet the new boss! Same as the old boss! – The Who
The above statement can also be attributed to Microsoft. As much as Satya Nadella would like you to believe that Microsoft is a different company, it seems to me that they are back to their old tricks. Case in point. Ryan Gavin, Microsoft’s general manager of search and Cortana, said this in a Windows blog post:
I get the technical reasons for wanting to do this. It’s a lot easier to provide consistent results if you control all the pieces of the puzzle. But a consistent experience is not why people use Windows. If that’s what people wanted, they’d already be using a Mac. IF Microsoft were smart, they’d instead propose an open framework to allow other search providers to work with Cortana and Bing. Or they’d just simply make other search providers work. But clearly that’s not their intent. Instead it’s to increase searches to Bing which is a search provider that Microsoft owns and nobody uses.
Microsoft, this is a dumb idea that I really think you’ll regret in short order when people simply turn off Cortana and use Chrome as their browser.
Share this:
Like this:
Related
This entry was posted on April 29, 2016 at 8:01 am and is filed under Commentary with tags Microsoft. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.