In 2014, SYNEK launched one of the most lucrative Kickstarter campaigns of all time for its countertop beer dispenser, coined “The Keurig for Craft Beer.” Now, the company has launched a new dispenser for wine called ‘Somm’ – the world’s first intelligent system that actually learns what wines you prefer, ships them direct to door, and pours them perfectly on your counter. SYNEK reached its $100K Kickstarter goal for Somm in the first 15 hours of the 30-day pre-order campaign, and sold out its “Early Adopter” pledge level in the first 3 days. This week, it has announced some big updates and key partnerships for rapid and immediate growth.
Within the first week of the campaign, Somm has garnered much attention and attracted several key partners for strategic growth. Tuesday, April 19th, 2016, SYNEK announced a partnership with JustWine, a mobile app for discovering and rating wines. JustWine is the largest wine content producer in the world with over a quarter-million members in its community. Further SYNEK announced its first partnership with a wine network, The Wine Tasting Network. WTN is the largest direct-to-door wine supplier with hundreds of thousands of members in its community. Last, SYNEK announced the first wave of winery partnerships. Twenty or more of the US’s finest and largest wineries will publicly announce their alignment with Somm by SYNEK (alongside the several hundred more who wish to remain private at this time). These massive partnerships will drastically accelerate Somm’s growth in the data, wine, and home-delivery arenas. In short, Somm by SYNEK guarantees you’ll love every glass.
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This entry was posted on May 7, 2016 at 3:07 pm and is filed under Commentary with tags Somm. You can follow any responses to this entry through the RSS 2.0 feed.
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Somm: The “Netflix for Wine”
In 2014, SYNEK launched one of the most lucrative Kickstarter campaigns of all time for its countertop beer dispenser, coined “The Keurig for Craft Beer.” Now, the company has launched a new dispenser for wine called ‘Somm’ – the world’s first intelligent system that actually learns what wines you prefer, ships them direct to door, and pours them perfectly on your counter. SYNEK reached its $100K Kickstarter goal for Somm in the first 15 hours of the 30-day pre-order campaign, and sold out its “Early Adopter” pledge level in the first 3 days. This week, it has announced some big updates and key partnerships for rapid and immediate growth.
Within the first week of the campaign, Somm has garnered much attention and attracted several key partners for strategic growth. Tuesday, April 19th, 2016, SYNEK announced a partnership with JustWine, a mobile app for discovering and rating wines. JustWine is the largest wine content producer in the world with over a quarter-million members in its community. Further SYNEK announced its first partnership with a wine network, The Wine Tasting Network. WTN is the largest direct-to-door wine supplier with hundreds of thousands of members in its community. Last, SYNEK announced the first wave of winery partnerships. Twenty or more of the US’s finest and largest wineries will publicly announce their alignment with Somm by SYNEK (alongside the several hundred more who wish to remain private at this time). These massive partnerships will drastically accelerate Somm’s growth in the data, wine, and home-delivery arenas. In short, Somm by SYNEK guarantees you’ll love every glass.
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This entry was posted on May 7, 2016 at 3:07 pm and is filed under Commentary with tags Somm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.