I have nothing to do with Facebook for the simple reason that members of Facebook have a long history of being tracked and data mined to death. I really don’t want any part of that. But if Facebook has its way, I will have no choice. You see, the news is out that Facebook is starting to track and toss ads at non Facebook users on the Internet:
Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, “like” buttons, and other plug-ins embedded on third-party sites to track members and non-members alike. The company says it will be able to better target non-Facebook users and serve relevant ads to them, though its practices have come under criticism from regulators in Europe over privacy concerns. Facebook began displaying a banner notification at the top of its News Feed for users in Europe today, alerting them to its use of cookies as mandated under an EU directive.
“Publishers and app developers have some users who aren’t Facebook users,” Andrew Bosworth, vice president of Facebook’s ads and business platform, tells the Journal. “We think we can do a better job powering those ads.”
Now if you don’t want to be part of this, here’s what you need to do. If you don’t have a Facebook account, you can opt-out through Digital Advertising Alliance in the United States and Canada, and the European Interactive Digital Adverting Alliance in Europe. But I think the point is why is Facebook being this aggressive? Of course it’s all about the almighty dollar for them. But I think it crosses a line when they start going after people who don’t even consent to have their every move tracked, monitored, and monetized.
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This entry was posted on May 27, 2016 at 1:01 pm and is filed under Commentary with tags Facebook. You can follow any responses to this entry through the RSS 2.0 feed.
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#Fail: Facebook To Begin Tracking & Advertising To Non Users Around The Internet
I have nothing to do with Facebook for the simple reason that members of Facebook have a long history of being tracked and data mined to death. I really don’t want any part of that. But if Facebook has its way, I will have no choice. You see, the news is out that Facebook is starting to track and toss ads at non Facebook users on the Internet:
Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, “like” buttons, and other plug-ins embedded on third-party sites to track members and non-members alike. The company says it will be able to better target non-Facebook users and serve relevant ads to them, though its practices have come under criticism from regulators in Europe over privacy concerns. Facebook began displaying a banner notification at the top of its News Feed for users in Europe today, alerting them to its use of cookies as mandated under an EU directive.
“Publishers and app developers have some users who aren’t Facebook users,” Andrew Bosworth, vice president of Facebook’s ads and business platform, tells the Journal. “We think we can do a better job powering those ads.”
Now if you don’t want to be part of this, here’s what you need to do. If you don’t have a Facebook account, you can opt-out through Digital Advertising Alliance in the United States and Canada, and the European Interactive Digital Adverting Alliance in Europe. But I think the point is why is Facebook being this aggressive? Of course it’s all about the almighty dollar for them. But I think it crosses a line when they start going after people who don’t even consent to have their every move tracked, monitored, and monetized.
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This entry was posted on May 27, 2016 at 1:01 pm and is filed under Commentary with tags Facebook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.