Microsoft Finally Backs Away From Forced Windows 10 Upgrade Strategy

After losing a lawsuit where Microsoft forced a Windows 10 upgrade onto a woman’s computer and things went horribly sideways, the software giant finally has decided to back away from shoving Windows 10 down users throats at all costs:

“We started our journey with Windows 10 with a clear goal to move people from needing Windows to choosing Windows to loving Windows. Towards this goal, this week we’ll launch a new upgrade experience for millions of PCs around the world. The new experience has clearer options to upgrade now, choose a time, or decline the free offer. If the red-x is selected on this new dialog, it will dismiss the dialog box and we will notify the device again in a few days. We continue to recommend all of our customers upgrade to Windows 10 before the free upgrade offer expires on July 29. Thousands of engineers have been working on making Windows 10 the most secure version of Windows, helping to protect people from viruses, phishing, identity theft and more. We’d like our customers to upgrade and improve their experience with Windows and Microsoft.”

It’s amazing what happens when you get sued and lose. One has to wonder why Microsoft simply didn’t do this much earlier. After all, I can safely say that Microsoft has angered a lot of people were at worst indifferent about using their software, but used it anyway. And at best were fans until this gong show happened. Now I suspect that they have a lot of fence mending to do, assuming they care to mend those fences.

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