Sonos Opens First Store In NYC

Sonos has officially landed in New York City. Their new permanent residence is 101 Greene Street (101G), Soho. They built it from the ground up to physically display and embody their sincere belief that better sound makes a better home. They know that the sound of music in your home is as important as the lighting or the furniture. Now they have a space where you can hear it for yourself.

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The core of 101G is the listening experience. Having their Sound Experience Leader, Giles Martin sonically tune every inch of the space for max sound quality was essential. But they definitely went above and beyond in their seven central listening rooms. They’re covered in thousands of pounds of sheetrock and custom-beveled glass to make them not only soundproof and acoustically perfect, but also just like the way you really listen to music at home. They designed the spaces with studies, kitchens, and living rooms, letting you hear great sound on everything from home theatre systems to turntables in the proper context.

Environment matters to sound just as much as sound to environment. So each listening room also features custom furniture, visual art and lighting design that reflects some of our favorite styles and periods from the past century. None of them are the same. They’re into too many different design aesthetics to waste a chance to show one of our favorites. Sound is nice like that – it enhances all styles. It doesn’t limit itself to one single expression and neither does 101G.

Of course a home is better with friends, so they brought in some of their most talented ones to shape the space. Legendary illustrators and painters like Mark Stamaty, Thibaud Herem, and Mark Chamberlain designed and hand-painted our wallpaper. Thurston Moore kindly lent us a selection of his cassette tapes from the golden age of NYC cassette trading. Archivist Arthur Fournier put up rare selections from his classic zine collection. And in the front it’ll be hard to miss the eight-foot portrait of Rick Rubin we set up to greet you.

There’s a lot going on at 101 Greene Street. Doors are open to all starting July 19th. If you’re in NYC, drop by. 

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