Sonos Introduces Playlist Potluck With Spotify

Sonos is introducing Playlist Potluck – a partnership with Spotify that encourages people to invite guests to RSVP to their holiday parties with a list of music suggestions. The role of music at these gatherings is essential so we’re taking the stress out of having to compile a playlist. And once the party is in full swing, guests can easily add to the queue with the Sonos app or directly through Spotify. And anyone who registers their event Playlist gets a chance to win a dinner for 10 with a renowned Canadian chef. Canada is one of eight countries participating in Playlist Potluck.

In support of Playlist Potluck, Sonos conducted a holiday study that delves into hosting, holiday gatherings and music.  Call it what you want – Friendsgiving, Friendsmas, or Friendsmakah – thanks to globalization and our increasingly busy, virtual lives, new friendship ceremonies are growing in popularity, especially this time of year which are all covered in the study.

With the help of music psychologist Dr. Daniel Müllensiefen and author Oliver Burkeman, Sonos spoke to 8,000 people in eight countries to find out what makes a holiday party tick.

Sonos knows music has a powerful effect on our relationships at home, but what happens when you invite friends over?

  • 75% agree that music helps break the ice
  • 61% say that music in the background makes the food and drink taste better
  • 62% feel that a good playlist at a party makes people more attractive

Please see here for the full survey results.

Sonos is also working on a special episode of the popular series Mind of a Chef. The hour-long episode will be available exclusively on Netflix in the U.S. and on YouTube globally, and will feature an inside look at chef and co-founder of Mission Chinese Food, Danny Bowien, and his very own Playlist Potluck. The episode debuts on December 1, 2016.


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