19.5% Of Canadian Consumers Plan To Buy Online On Black Friday

A survey conducted in early November 2016 by One Hour Translation indicates that 19.5% of Canadians consumers plan to buy online on Black Friday (November 25th), compared to 8% who plan to do so on Cyber Monday (November 28th).

The Canadian survey, which covered 300 respondents, was a part of a global survey that was performed by One Hour Translation in cooperation with Google Consumer Surveys among a total of 3,400 participants in 8 developed countries: the U.S., Canada, U.K., France, Germany, Spain, Australia and Japan. In the survey, One Hour Translation asked: “In what day or days are you planning to do your online shopping this year?” The respondents could select more than one answer. The survey analyzed 1,000 responses in U.S., 600 in the U.K. and 300 in each one of the other 6 countries.

In the U.S., around 26% of the respondents plan to buy online on Black Friday, while around 28% plan to do so on Cyber Monday. The average of the 8 countries surveyed shows that 16.5% of the respondents prefer to buy online on Black Friday, compared to around 9% on Cyber Monday – data that clearly show that Black Friday, which became a popular shopping event in the U.S. during the 1960s, is becoming a significant online shopping event outside of the U.S.

In the U.K., 27% of the respondents said they plan to buy online on Black Friday, compared to 10% on Cyber Monday. In Germany the scores were 12% and 8% respectively. In Spain, 29% of the respondents said they plan to buy online on Black Friday, compared to 5% on Cyber Monday. The results in Australia were 11% for Black Friday, compared to 6% for Cyber Monday. The male respondents in Australia scored 17% interest in Black Friday.

Black Friday is still struggling to make it with French online shoppers. The survey showed keen interest among 18% of the French surveyed between the ages of 25 and 44 in Black Friday online promotions, but there was no interest whatsoever among those above 45. The overall level in France was 7% for Black Friday and 2% for Cyber Monday.

Japan seems to show the least interest in the Christmas season online shopping frenzy. The results in Japan were 5% for Black Friday and 3% for Cyber Monday. Nevertheless, the results show higher rates of interest in the 25-34 year-old segment where 13% showed interest in Black Friday and 10% for Cyber Monday.

Millennials lead the holiday season online shopping frenzy

One Hour Translation examined the holiday season online shopping patterns across different ages in the surveyed countries. In general, young people between 18 and 34 show a strong tendency to buy online during Black Friday and Cyber Monday.

In Canada, 31.5% of the 18-34 year olds said they intend to buy online on Black Friday, compared to 27% on Cyber Monday. In the U.S., 44% of the 18-34 year olds surveyed said they plan to buy online on Black Friday, and 42% on Cyber Monday.

The 35-64 age group has also shown lower percentages than younger people. In Canada, 18% intend to buy online on Black Friday and 8% on Cyber Monday; in the U.S., 21% and 23% respectively; in the U.K., 25% and 10% respectively; in France, 7% and 2% respectively; in Germany, 13% and 7%; in Australia, 10% and 4% and in Japan, 5.5% and 3%. Spain stood out, with 31% of the 35-64 age group opting for Black Friday, but only 6% for Cyber Monday.

Other interesting data pertain to those 65 or older. Cyber Monday draws no interest with this segment in Canada, France, Spain and Japan, compared to around 5% in both Australia and the U.K. and 14.5% in Germany. In contrast, 36% of those 65 or older in Spain say they would buy online on Black Friday, compared to 9% of this age segment in Australia, 13% in the U.K., 14% in Germany and 0% in Canada, France and Japan.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: