Rakuten Kobo Acquires Shelfie Technology

Rakuten Kobo Inc. has announced that it has acquired Shelfie, a service that was built to enable customers to get free or discounted eBook versions of books in their print libraries, and get recommendations based on print books they already own. The deal includes technology assets, IP, and the infrastructure on which the ecosystem runs; it also includes hiring Shelfie’s skilled team, which specializes in the application of big data and machine learning for book discovery.

Shelfie ceased operations this January. Kobo worked with Shelfie to offer its customers the opportunity to transfer their eBook libraries to Kobo’s platform, ensuring they would continue to have access to their digital books. Over the coming months, Kobo will work to integrate the Shelfie platform into its Android and iOS apps, enabling readers to add their print libraries to their reading history to generate ever more tailored eBook recommendations, as well as the option to get digital versions of print titles they already own.

Founded in 2013 by Peter Hudson and Marius Muja, as BitLit Media Inc., Shelfie grew to offer more than 450,000 eBooks and audiobooks that booklovers could purchase at a discount or download free of charge. Via any iOS or Android device, users snapped a photo of their bookshelf, and through patented technology, Shelfie scanned the spines of every book to identify titles and give readers a complete inventory of their collection, and served them the available equivalent titles in digital—free of charge or at a promotional price. The service also used the titles on the shelf as data, combined with digital reading data, to generate personalized recommendations.

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