Volvo To Go Electric And Hybrid Only Starting In 2019

Today Volvo Cars announced that every Volvo it launches starting in 2019 will have an electric motor option and a hybrid option. Here is the key text from the press release:

Volvo Cars will introduce a portfolio of electrified cars across its model range, embracing fully electric cars, plug-in hybrid cars and mild hybrid cars. It will launch five fully electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be high performance electrified cars from Polestar, Volvo Cars’ performance car arm. Full details of these models will be announced at a later date.

Clearly this is a move that will have some automakers scrambling to come up with something to match this. I say that because with Tesla, Nissan and Chevy doing what they can in terms of making electric cars more affordable, and car companies such as Toyota doubling down on hybrids, car companies that do neither are going to be in a bit of trouble with consumers who are looking for hybrids or electric only cars. It will be interesting to see how this play by Volvo plays out.


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