Facebook Makes Changes To Fight Election Meddling…. But You Should Still #DeleteFacebook

Facebook CEO Mark Zuckerberg is due to testify in front of Congress next week. Perhaps to get ahead of the story, Facebook decided today was a good day to roll out a bunch of changes to stop election meddling. You can read the full details in this Facebook blog post. But here’s the highlights:

  • Starting this spring the social media company will begin labeling all political and issue ads
  • Facebook will be showing who paid for the ads
  • It will require anyone who wants to run a political or issue ad to verify their identity and location.
  • The ads will be put into a searchable database, which will be released in June. The database will include details on how much the ads cost and what kinds of people the advertisers were targeting. Ads will stay in the database for four years.
  • Facebook is also going to start verifying the people behind large Pages.

Zuckerberg had this to say in his own post:

These steps by themselves won’t stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads

While these changes are good and long overdue, I seriously do not think that this will stop “Zuck” from getting roasted by Congress next week. After all, it’s an election year which isn’t good for him as all these politicians will want to put on a show. But more to the point, he’s really going to get grilled because Facebook’s entire business model is built upon grabbing all the information it can on as many people as possible, and he hasn’t yet come up with an argument that speaks to why that is a good thing and why his company can be trusted with that amount of information. Thus you should still #DeleteFacebook if you haven’t already.

 

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