Bad News For Facebook. More Than 25% Of Americans Have Joined Team #DeleteFacebook

Since the whole Facebook/Cambridge Analytica scandal blew up, I’ve wondered how effective the #DeleteFacebook campaign actually was. We may be getting our first indication via a Pew Research study which suggests the following:

Just over half of Facebook users ages 18 and older (54%) say they have adjusted their privacy settings in the past 12 months, according to a new Pew Research Center survey. Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone. All told, some 74% of Facebook users say they have taken at least one of these three actions in the past year.

Well, if you’re Mark Zuckerberg, you have to be freaking out right now. Because if that is even moderately true, a whole lot of people who are changing their behaviours when it comes to Facebook enough that it will eventually cost Facebook some money. Combine that with a renewed focus of social media companies by politicians in an election year and that likely spells trouble for Facebook. It will be interesting to see if or how they respond.

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