Applause, the worldwide leader in digital quality and crowdsourced testing, today released its new report highlighting the digital and omnichannel mistakes that plagued some of the world’s top retailers during the holiday season. The report, titled The 2019 Retail Quality Report: Global Insights from the Holiday Shopping Season, provides retailers with six key recommendations and best practices to prepare for the 2019 season.
The report leverages primary research from Applause’s industry-leading community of software testers and usability experts. Testing took place from Black Friday through December of 2018. Applause’s community completed functional and user experience testing on more than 50 top global retail ecommerce sites. In addition, the testers went through a specific omnichannel journey (buy online, return in store) in the US, UK, and Germany to compare the omnichannel experiences of each country.
Applause identified more than 3,000 software bugs and UX issues, many of which impacted retail revenues during peak shopping periods. In fact, just 65 bugs cost retailers more than $60 million in holiday sales.
Other key findings from the report include:
- A single severe bug cost, on average, $915,240 when left in production for 14 days
- Over half (53%) of all bugs found were classified as severe
- Communication breakdowns threatened omnichannel experiences, and many shoppers weren’t able to find in-store areas to return items bought online
- The most dangerous bugs were found in shopping carts, product pages, and account pages
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This entry was posted on March 20, 2019 at 12:06 pm and is filed under Commentary with tags Applause. You can follow any responses to this entry through the RSS 2.0 feed.
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Applause Announces the 2019 Retail Quality Report
Applause, the worldwide leader in digital quality and crowdsourced testing, today released its new report highlighting the digital and omnichannel mistakes that plagued some of the world’s top retailers during the holiday season. The report, titled The 2019 Retail Quality Report: Global Insights from the Holiday Shopping Season, provides retailers with six key recommendations and best practices to prepare for the 2019 season.
The report leverages primary research from Applause’s industry-leading community of software testers and usability experts. Testing took place from Black Friday through December of 2018. Applause’s community completed functional and user experience testing on more than 50 top global retail ecommerce sites. In addition, the testers went through a specific omnichannel journey (buy online, return in store) in the US, UK, and Germany to compare the omnichannel experiences of each country.
Applause identified more than 3,000 software bugs and UX issues, many of which impacted retail revenues during peak shopping periods. In fact, just 65 bugs cost retailers more than $60 million in holiday sales.
Other key findings from the report include:
Additional Resources:
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This entry was posted on March 20, 2019 at 12:06 pm and is filed under Commentary with tags Applause. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.