Google Slapped With $1.7 Billion Fine

European regulators have slapped Google with a $1.7 billion fine on charges that its advertising practices violated local antitrust laws:

Margrethe Vestager, the European Union’s top competition commissioner, announced the punishment at a news conference, accusing Google of engaging in “illegal practices” in a bid to “cement its dominant market position” in the search and advertising markets. The new penalty adds to Google’s costly headaches in Europe, where Vestager now has fined the tech giant more than $9 billion in total for a series of antitrust violations. Her actions stand in stark contrast to the United States, where regulators — facing a flood of complaints that big tech companies have become too big and powerful — have not brought a single antitrust case against Google or any of its peers in recent years, reflecting a widening transatlantic schism over Silicon Valley and its business practices.

For those keeping score at home, that’s the third time in three years that they’ve been hit by fines by the EU for bad behavior. At this point if you’re Google you have to wonder what you have to do to stop this from happening. If I were running the company, maybe I would start with altering the company’s behavior as it has to be clear to anyone that they are clearly doing something either wrong or something that goes against their meaningless mantra of “do no evil “.

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