Zoho’s Announces New Marketing Platform

Zoho announced today at Zoholics Austin its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third-party applications.

The platform is driven by Zoho MarketingHub, a new application that addresses the crying need for marketing coordination across the proliferating marketing channels of the digital world. It also allows marketers to create personalized journeys for prospects based on their different intermediate responses to the campaigns that engage them. By designing and automating these customer journeys, personalized marketing can be executed on a very large scale. Journeys map the user experiences across multiple channels that include web, social, email, mobile, and event marketing.

Zoho MarketingHub integrates with a number of Zoho apps, including Zoho CRM, Zoho Campaigns, Zoho Sites, Zoho Survey, Zoho Backstage, and Zoho Social. Furthermore, it also integrates with other customer applications, notably Facebook, Twitter, and LinkedIn. 

Zoho’s Marketing Platform Empowers Businesses To:

Provide a multichannel marketing experience

  • The marketing platform can support over 20 different marketing channels, including website, social, events, text, email, ads, offline, and more. They can all be orchestrated to work seamlessly to create unified, cross-channel marketing journeys.

Fully automate marketing functions based on customer behavior

  • If a customer abandons their shopping cart, the marketing platform can generate a text reminder, which may lead that customer to a personalized email with their abandoned items. After the customer buys those items, the platform can be programmed to automatically send out a survey. These journeys can be personalized based on the user’s preference.

Engage through a highly integrated marketing experience

  • Not only does MarketingHub integrate out-of-the-box with several Zoho applications, it also integrates with several third-party applications including Shopify, Eventbrite, SurveyMonkey, and others. Through a pre-integration with Zoho CRM—or other third-party applications—marketers can access existing customer data or log the data of new, qualified leads.

Access built-in support

  • The marketing platform comes with several built-in elements including prebuilt journeys, forms, and templates, among others. Marketers can use these elements to get a jumpstart on the implementation of their marketing campaigns.

Leverage sophisticated analytics tools to measure campaign success

  • After executing a campaign, marketers can access reports on ROI and other performance indicators. The platform uses advanced analytics to provide complete visibility across channels, helping marketers successfully plan their next campaign.

 Zoho MarketingHub starts at $240 per year per user for 1,000 leads. The Premium edition starts at $480 per year per user for 1,000 leads.

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