HP Report Proves Sustainability Is Non-Negotiable For Next Gen SMB Owners

Today we’re seeing a dramatic shift in motivations between generations of small business owners globally—with the next generation of small business owners becoming much more motivated by societal impact.

HP’s recent survey of global small business owners found:

  • The majority of Canadian small business owners (66%) believe it’s their duty to do their part in protecting the environment and 59 per cent feel it’s their responsibility to contribute to the community they operate in.
  • 50 per cent of small business owners in Canada said making the world a better place was a key motivator to continue building their business.
  • 64 per cent would deliberately choose not to grow their business if it meant going against their values.

Sustainability is influencing business decisions. Choosing the right vendors and then stocking the best supplies – from the printer you use in the back office, to the paper you’re using – matters.

As Canada’s most sustainable tech company, HP is a partner in helping Canadian small businesses run their companies more efficiently while having a positive impact on the environment.

The direct link to the report here [Warning: PDF]. It’s worth noting these are the global results so you can see how Canada stacks up against the rest of the world.

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