Mastercard & Zoho Expand Access To Tools To Help Small Business Owners

Mastercard today announced it is expanding its partnership with Zoho to bring small business owners around the world a comprehensive array of products and services to make running their enterprise easier, more efficient and more profitable.

Every business is on a quest to increase efficiency and productivity; for small business owners it can be a matter of survival. With Zoho’s platform, Mastercard is able to offer its small business customers access to a suite of marketing, accounting and CRM tools to automate and digitize time-intensive, paper-based processes. Scaling its existing partnership from India to the rest of the world, Mastercard and Zoho are enabling simpler business operations for SMBs globally.

In fact, small businesses account for nearly 50 percent of the world’s GDP and employ almost two thirds of the global workforce1. Through Mastercard’s financial institution and acquiring partners, small businesses will now have access to various solutions such as enterprise resource planning and finance software, customer relationship management, and marketing solutions, amongst others.

Zoho is a cloud-based platform accessible via website and app and can be delivered via API. Zoho’s technology stack is flexible, taking the heavy lift off the integration process and making bringing solutions to market faster. Mastercard and Zoho shared solutions will be available later this year.

You can also read my review of Zoho here.

 

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