BREAKING: Tumblr To Be Acquired By Automatic

The news is breaking that Automatic, who are the people behind WordPress, have picked up Tumblr. What’s is mind blowing is that when it was sold to Yahoo, it was sold for $1.1 billion. Guess how much Automatic paid for Tumblr?

Give up? Here’s the answer from Dan Primack who broke the story on Axios:

Wow. I guess that Verizon who paid all that cash really wanted to dump Tumblr. I guess the traffic drop on Tumblr made it worth it to Verizon to basically give it away. But before you think that this means that porn is back on Tumblr, think again. According to The Wall Street Journal, the platform’s ban on adult content will remain in place.

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