Firefox 69 Turns On Tracking Protection By Default

Firefox users should be aware that Mozilla has switched on Firefox’s tracking protection feature for everyone on Windows and Android, dialing up its effort to protect privacy from website publishers and advertisers that would like to keep tabs on your online behavior. I am guessing that this is an attempt to match the feature set found in Apple’s new Safari browser that is due in macOS 10.15. Here’s what Mozilla had to say in a blog post:

For today’s release, Enhanced Tracking Protection will automatically be turned on by default for all users worldwide as part of the ‘Standard’ setting in the Firefox browser and will block known “third-party tracking cookies” according to the Disconnect list. We first enabled this default feature for new users in June 2019. As part of this journey we rigorously testedrefined, and ultimately landed on a new approach to anti-tracking that is core to delivering on our promise of privacy and security as central aspects of your Firefox experience.

Currently over 20% of Firefox users have Enhanced Tracking Protection on. With today’s release, we expect to provide protection for 100% of ours users by default. Enhanced Tracking Protection works behind-the-scenes to keep a company from forming a profile of you based on their tracking of your browsing behavior across websites — often without your knowledge or consent. Those profiles and the information they contain may then be sold and used for purposes you never knew or intended. Enhanced Tracking Protection helps to mitigate this threat and puts you back in control of your online experience.

To get this protection, you’ll need to make sure that you’re running Firefox 69 which is available now.

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