Serj Tankian x HEX – The Backpack With Its Own Song

HEX, award winning fashion accessory brand, is proud to announce its latest collaboration with System of a Down frontman and iconic musician and artist, Serj Tankian: a backpack that brings with it a unique experience through a mix of art, music, technology and style.

Like his artwork, the Serj Tankian backpack has its own unique sounds accessible through the augmented reality app, Arloopa. With Arloopa, you can point to the bag with your phone’s camera to unlock new, unreleased music from Tankian.

The Serj Tankian bag is finished in a sleek, steel grey brushed nylon and features a lining printed with Tankian’s own “Space Clock” artwork, a unique Space Clock pin, and tonal stripes art on the front pocket and straps.

The practical everyday backpack was designed by HEX with Serj, who travels all over the world. Features include a plush lined laptop pocket, separate tablet pocket, a hidden earbud pocket, and a host of internal pockets for hard drives and other tools of the music trade. MSRP $195.95.


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