Epic Games, Spotify, & Tile Among Others Form “Coalition for App Fairness”

A new organization called the “Coalition for App Fairness” has been formed They describe themselves as follows:

An independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem.

Their sole purpose is to advocate for the following:

  • No developer should be required to use an app store exclusively
  • Every developer should always have access to app stores
  • Every developer should always have the right to communicate directly with its user through its app
  • No app store owner or its platform should engage in self-preferencing its own apps or services
  • No developer should be required to pay unfair, unreasonable or discriminatory fees or revenue shares.

And this organization’s target is Apple of course. Which isn’t a shock given who’s part of this:

  • Epic Games
  • Spotify
  • Tile
  • Basecamp
  • Blix
  • Blockchain
  • Deezer
  • The European Publishers Council
  • Match
  • News Media Europe
  • Prepear
  • ProtonMail
  • SkyDemon

All of these groups have had beefs with Apple in the past. And they want other developers to join. I’m sure that Apple will respond to this soon enough. And that will be interesting to watch.

UPDATE: Apple has responded to this by making apple.com look like this:

Coincidence? I think not.

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