ServiceNow Teams Up with the NBA and WNBA

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) today announced a multiyear partnership that makes ServiceNow their inaugural Official Workflow Partner. ServiceNow, the company that makes work, work better, will deliver the products and technologies needed to create and streamline workflows across the NBA and WNBA.

As part of the multiyear partnership, the NBA and WNBA used ServiceNow’s Employee workflows to manage the complex, manual processes associated with the 2019‑20 NBA Season Restart and 2020 WNBA season. ServiceNow’s workflows enabled the NBA and WNBA to execute essential onboarding and health‑screening processes to promote a safer environment on their campuses. This month, the NBA and WNBA safely completed seasons in Orlando and Bradenton, respectively, bringing basketball back to fans around the world amid the COVID‑19 pandemic.

Using digital workflows, ServiceNow helped the league to facilitate screening for more than 2,600 league staff, vendors and guests who entered the NBA and WNBA campuses in Florida and successfully process more than 13,000 essential documents. Through the use of ServiceNow technology, the league demonstrated that a safe, careful return to play was possible with the right tools and protocols in place.

In addition to ServiceNow Employee Workflow products, the NBA and WNBA plan to rollout additional products throughout the multiyear partnership, including:

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