So…. Am I The Only Person Who Finds That It’s Weird That Google Had An Extension To Exclude You From Their Ad Tracking?

I tripped over an browser add-on that appears to be from Google that has this function according to them:

To provide website visitors with the ability to prevent their data from being used by Google Analytics, we’ve developed the Google Analytics opt-out browser add-on for websites using the supported version of Google Analytics JavaScript (analytics.js, gtag.js). 

If you want to opt out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, third-party cookies must be enabled. Learn more about the opt out and how to properly install the browser add-on here.

So, if I am not in favor of Google tracking my every activity, I need to install this add-on that I am somehow supposed to trust. That really doesn’t make sense to me as trusting Google to protect my privacy sounds like an oxymoron to me. And does the existence of this add-on mean that options such as Privacy Badger and uBlock Origin aren’t as effective? That isn’t clear. But the existence of this add-on from Google creates more questions than answers.

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