Canon Canada Announces Futures By Canon Creator Lab

Canon Canada, Inc., a leader in digital imaging solutions, is excited to announce its inaugural young creators incubator program, Futures by Canon Creator Lab. An instructional and mentorship program, Futures is designed to not only accelerate the visual storytelling and creative skills sets of Canadians aged 18 to 24, but also offer them insights into the business of being a creative. A diverse panel of experts – including sports photographer and videographer Atiba Jefferson, portraiture photographer and YouTuber Irene Rudnyk, and filmmaker and photographer Justin Wu – will select 20 young content creators to participate in the yearlong program. The selected group will have exclusive intimate access to, and learn from, Canon Ambassadors, as well as the company’s network of professional photographers, vloggers, filmmakers and other industry insiders.

Futures participants will receive technical instruction, practical insights and exclusive coaching from the Canon Creator Lab network of professionals. By partnering with mentors who have experienced ups and downs along their professional careers, participants will hopefully avoid some missteps of their own. The program will ensure participants have a comprehensive understanding of their gear and teach practical skills such as working with lighting and producing a shoot. Participants will also learn business-related skills such as branding, budgeting and dealing with rejection and self-doubt. They will gain real-world experience by shooting against a brief from Eddie Bauer, featuring the brand’s gear and accessories. The 20 Futures members will represent various applications of photography, filmmaking and other forms of visual storytelling. By being inspired, motivated and supported by Canon and its Ambassadors, they will graduate the program with the tools, knowledge and connections to be the creative professionals they aspire to be.

Canon Canada will also support each creator with their own special kit of Canon gear, including the versatile EOS R full-frame mirrorless camera and lenses. Canon Canada will send the 20 Futures members to join its three-day in-person Canon Creator Lab retreat, which will connect a range of artists, speakers and creative leaders at Lake Louise in Banff, Alta., in October 2021.

To be consider for the program, applicants must complete a four-part submission process, including:

  • A brief written description of themselves and their story;
  • A 30-second video-based elevator pitch;
  • An online Q&A around their brand and ambitions; and
  • A link to their portfolio and/or created content.

For more details on the application process, visit Applications open July 19 and close Aug. 16, 2021, with the Futures program commencing in September 2021 and running through July 2022. Successful applicants will be announced Sept. 2, 2021.

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