Virgin Mobile Evolves To New Brand: Virgin Plus

Today, Virgin Mobile Canada has officially rebranded as Virgin Plus, a new name and identity that reflects the changing lifestyle of Canadians and the company’s evolving service offerings beyond mobility.

Consumers want value from their service provider, and the introduction of Virgin Plus in Ontario and Quebec ensures consumers in these provinces are aware that they can get three value packed services (mobile + internet + TV) all from one provider. In the rest of Canada, the new brand demonstrates to Canadians that the company is more than a typical mobile provider, offering value-packed plans, Member Benefits, and awesome customer service.

To get the word out, the Long Live Virgin Plus campaign was developed for a variety of channels with agency partner Leo Burnett. ”The Rebranders”, identified by their matching red jumpsuits, criss-crossed the country, conducting bold logo takeovers in their travels, by making the rebrand impossible to miss. Here’s a few examples of that:

New awesome contest celebrates Virgin Plus

As part of the VIP money-can’t-buy experiences, Virgin Plus is partnering with Virgin Radio to launch a 4-week contest nationwide. From July 19 to August 15, Virgin Radio listeners and Virgin Plus Members have a chance to win exciting weekly prizes, with the grand prize of an all-inclusive five-night stay for two at Virgin Limited Edition’s Mahali Mzuri in Kenya, valued at $20,000. Virgin Plus Members will receive an exclusive bonus entry to double their chances to win by visiting benefits.virginplus.ca.

Additionally, through Virgin’s Plus with Purpose CSR platform and more specifically, its  RE*Generation program, Virgin Plus Members can support underserved young, diverse adults in building meaningful and sustainable tech careers. Wanna hook up? Head online or call 1-888-999-2321. Get personal with Virgin Plus on FacebookTwitter or Instagram.

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